Unveiling Elegance, Embracing Nature - Allure Outdoor
Allure-where Outdoor Elegance Finds its Timeless Expression- is a brand that combines luxury with the great outdoors in a symphony of style and comfort. We’re not just a furniture brand; we’re curators of alfresco living, crafting pieces that redefine outdoor opulence.
At Allure, we believe your outdoor space is an extension of your identity—a canvas awaiting your personal touch. Our collection embodies this belief, offering an exquisite array of furniture designed to elevate every moment spent under the open sky.
Innovation is our forte. We’re constantly exploring fresh designs and color palettes to ensure each piece carries a distinct allure. But it’s not just about aesthetics; our products boast low-maintenance features, ensuring they remain as client-friendly as they are elegant. At Allure, luxury isn’t just an indulgence; it’s a way of life—a celebration of the finer moments that nature and design intertwine to offer. Join us as we redefine outdoor living, one elegant piece at a time.
Why Choose Allure
Here’s why our collection stands a class apart:
Meet the Founder
Allure is the brainchild of Kinnari Dhruve Lodge, a visionary entrepreneur driven by a passion for crafting furniture that redefines value and endurance. Her journey began with a simple yet profound aspiration—to create furniture that resonated with longevity and affordability. Her vision materialized into a brand committed to offering timeless pieces that stand the test of time without compromising on quality or service. Her brand’s ethos lies in crafting furniture beyond aesthetics—a commitment to crafting pieces that become a part of your story. Sustainability isn’t just a buzzword; it’s a promise woven into every design, ensuring each piece reflects a dedication to eco-friendly practices.
Kinnari Dhruve Lodge
CEO
Allure: Brand Story
Kinnari’s belief in providing lasting value led her to establish a team dedicated to unparalleled after-sales service, ensuring clients could rely on their furniture for a decade or more, free from the need for constant maintenance. And thus Allure was born! Sustainability and reusability became cornerstones of Allure’s philosophy, reflecting a commitment to eco-conscious practices and enduring design.
The inception of Allure wasn’t just a response to market demand but a response to a void in the industry. Recognizing the scarcity of manufacturers in Eastern India for outdoor furniture, Kinnari pivoted from being a trader to becoming a manufacturer, propelled by a drive to fill this gap. Her background in the construction industry and her adept marketing skills became the pillars of Allure’s growth and success.
As a woman in a traditionally male-dominated industry, Kinnari’s journey wasn’t without its challenges. Hailing from a Gujarati family, she brought a rich understanding of business dynamics. Her approach, steeped in knowledge and business acumen, earned her respect and admiration within the industry. Her unique product line was met with warm acceptance, and her perseverance in carving her space was celebrated.
What Inspired Allure
The inspiration behind Allure transcends mere business—it’s a celebration of individuals who dare to step beyond their comfort zones and carve remarkable success stories. Kinnari finds immense inspiration in these men and women, drawn to their tales of resilience and triumph. She cherishes personal encounters with these trailblazers, finding profound inspiration in their journeys. Their courage to defy norms and create their paths resonates deeply with the spirit of Allure, fueling a continuous pursuit of excellence and innovation.
The
Allure
Initiative
Kinnari’s belief in providing lasting value led her to establish a team dedicated to unparalleled after-sales service, ensuring clients could rely on their furniture for a decade or more, free from the need for constant maintenance. And thus Allure was born! Sustainability and reusability became cornerstones of Allure’s philosophy, reflecting a commitment to eco-conscious practices and enduring design.
The inception of Allure wasn’t just a response to market demand but a response to a void in the industry. Recognizing the scarcity of manufacturers in Eastern India for outdoor furniture, Kinnari pivoted from being a trader to becoming a manufacturer, propelled by a drive to fill this gap. Her background in the construction industry and her adept marketing skills became the pillars of Allure’s growth and success.
As a woman in a traditionally male-dominated industry, Kinnari’s journey wasn’t without its challenges. Hailing from a Gujarati family, she brought a rich understanding of business dynamics. Her approach, steeped in knowledge and business acumen, earned her respect and admiration within the industry. Her unique product line was met with warm acceptance, and her perseverance in carving her space was celebrated.
Our Mission
At Allure, our mission is two-fold. Firstly, we’re dedicated to manufacturing top-tier, enduring furniture that speaks of quality and craftsmanship. Beyond this, we’re committed to a larger vision—to catalyze India’s role as a premier manufacturer and leading exporter of outdoor furniture. We’re determined to break free from dependency on other nations, asserting India’s prowess in the global market.
We aim to contribute significantly to the nation’s manufacturing landscape by producing exceptional furniture locally. Our mission is not only about the products we create but also about fostering a movement towards self-reliance and excellence in India’s furniture industry.
Our Vision
Our vision at Allure extends far beyond crafting exquisite furniture pieces. We aspire to be catalysts for change, envisioning a landscape where our actions create substantial job opportunities for Indian craftsmen. By providing a platform for skill development and employment, we aim to empower artisans, celebrating their talents on a global platform.
We dream of elevating India’s furniture industry to an international stage, where our creations become synonymous with quality, innovation, and Indian craftsmanship. Our vision is rooted in creating a ripple effect of growth for our brand and the entire community of skilled craftsmen across the country.